This article is in continuation with the previous article giving glocalization examples of various renowned companies.
Ford was the first brand to undergo internationally as Ford Motor Co. of Canada. There are worldwide operations for purchase of the activity and it is done after considering the source selection. The geographical location and cultural proximity can gain considerable results from this step.
Subway chain doesn’t have beef items in Indian stores and it is indeed the biggest example of glocalization.
Taco Bell Menu in India has crunchy potatoes with spicy burritos and cottage cheese. These tastes are exclusively for the places having people interested in spicy food. click on given link to view more details : https://www.tacobell.com/
Coca Cola is famous all over the globe and takes brand ambassadors from the local craze. It has emerged well into economy and culture of almost every place in the world.
Heinz entered in India in the year 1994 and included the specialized Indian flavors in juices, snacks and condiments.
Dell Advertising in Japan and Asia Pacific regions
Dell didn’t choose the American Steven Jackson in its commercials in East Asian and Japanese countries. The American character was different from the cultural aspects of Japanese or East Asian people.
DisneyLand Glocalization in Hong Kong
Disneyland got successful in Hong Kong with reducing the local Chinese ideas and application of different decors and settings in the theme part in Hong Kong. The entry prices were also reduced to promote the sales and interest of people. click here for related information.
Lenovo LES Lite Stores
This initiative was taken for expanding the company’s criteria for 3-5 cities as smaller version. These aim at lowering the costs and breakeven points.
Gillette low cost razor
This was the initiative taken for the Indian market and the price was reduced. It has a good grip and fits every pocket.