Global versus local approach is discussed over the years. There should be global prospective seen by the companies in local terms to grow and become successful.
Here are common examples of the companies listed, which have implemented local concepts into their businesses to get local recognition in global terms:
There are local favorites included according to taste, culture and preferences of people and it ultimately helps in supplying the best food items for different regions. There are novel items introduced in McDonald’s menu, which ultimately is liked by many people of that particular area. click here to read more about Globalization .
KFC has made plants for the UK by upgrading the restaurants with contemporary new designs. These are based on the look and feel of the particular area. It also introduces vegetarian meals for catering services to vegetarians in India. for further details about KFC : http://www.charlescountymd.gov/locations/kentucky-fried-chicken
The global expanding of Tesco in the US is named as ‘Fresh & Easy Neighborhood Market’, which is different than the rest of the places in the world.
Hindustan Level Limited introduced the concept of shampoo sachets priced at a rupee for rural Indian customers. It was a great move followed by many companies worldwide.
Starbucks is trying to give a feel of a local coffee shop to its customers by getting into local designed franchise stores. It would give a different feel to customers and ultimately, proves out to be a great step.
There were special agitators introduced in washing machines for India. It helped females to wash long clothes without tangling issues. The products from Whirlpool are always based on the cultural impact of a place and the need of people. The crispy and brown food was the need of Europeans and Indians and special microwaves were introduced to make crispy food with advanced and additive feature in the equipment itself.