Glocalization is the blending of global and local sectors to get the best benefits for any business. It focuses on bringing the best ideas from the globe to local sector, so as to get all the benefits under one go. The local communities play an important role in sustaining global tasks and following the policies, which could really bring the best for business. The ideas of funding, marketing and infrastructure creation are the resultants from global corporation and it is the bottom up system for governance of the ideas of global implementation of ideas.
The economic glocalization model can be considered and applied to the large culture and politics based issues. This will prompt the business owners to see the wider prospects of the world. The leading groups, national government, private organizations and multinational companies are joined together to find the most rewarding ideas like by people for their businesses and related things like import and export of pets, these pets like french bulldogs are imported from France to all other location of the world.
World is a collection of people of different mentalities and cultures. There is a need to benefit from the virtue of every technology by checking out the best things in the particular area. There are some cities advancing in technology and you’ll get some places with cheap manufacturing units. So, it depends on consumer requirements and carefully handling them to gain profits from your own business. There are glocal forums established for sharing the strategies followed throughout the world and developing it by blending local cultures. for further details, click on : http://www.tandfonline.com/doi/abs/10.1080/1084877032000066297
The strategies for glocalization include:
- Encouragement and revitalization of local cultures and beliefs
- Development of local economies and interests
- Development in sports, health benefits, social and economic grounds
- Emphasizing diplomacy in local markets
- Use of IT and communication technology to encourage growth and social bonds
- To empower the youth with glocal view of the world
This article is in continuation with the previous article giving glocalization examples of various renowned companies.
Ford was the first brand to undergo internationally as Ford Motor Co. of Canada. There are worldwide operations for purchase of the activity and it is done after considering the source selection. The geographical location and cultural proximity can gain considerable results from this step.
Subway chain doesn’t have beef items in Indian stores and it is indeed the biggest example of glocalization.
Taco Bell Menu in India has crunchy potatoes with spicy burritos and cottage cheese. These tastes are exclusively for the places having people interested in spicy food. click on given link to view more details : https://www.tacobell.com/
Coca Cola is famous all over the globe and takes brand ambassadors from the local craze. It has emerged well into economy and culture of almost every place in the world.
Heinz entered in India in the year 1994 and included the specialized Indian flavors in juices, snacks and condiments.
Dell Advertising in Japan and Asia Pacific regions
Dell didn’t choose the American Steven Jackson in its commercials in East Asian and Japanese countries. The American character was different from the cultural aspects of Japanese or East Asian people.
DisneyLand Glocalization in Hong Kong
Disneyland got successful in Hong Kong with reducing the local Chinese ideas and application of different decors and settings in the theme part in Hong Kong. The entry prices were also reduced to promote the sales and interest of people. click here for related information.
Lenovo LES Lite Stores
This initiative was taken for expanding the company’s criteria for 3-5 cities as smaller version. These aim at lowering the costs and breakeven points.
Gillette low cost razor
This was the initiative taken for the Indian market and the price was reduced. It has a good grip and fits every pocket.…
Global versus local approach is discussed over the years. There should be global prospective seen by the companies in local terms to grow and become successful.
Here are common examples of the companies listed, which have implemented local concepts into their businesses to get local recognition in global terms:
There are local favorites included according to taste, culture and preferences of people and it ultimately helps in supplying the best food items for different regions. There are novel items introduced in McDonald’s menu, which ultimately is liked by many people of that particular area. click here to read more about Globalization .
KFC has made plants for the UK by upgrading the restaurants with contemporary new designs. These are based on the look and feel of the particular area. It also introduces vegetarian meals for catering services to vegetarians in India. for further details about KFC : http://www.charlescountymd.gov/locations/kentucky-fried-chicken
The global expanding of Tesco in the US is named as ‘Fresh & Easy Neighborhood Market’, which is different than the rest of the places in the world.
Hindustan Level Limited introduced the concept of shampoo sachets priced at a rupee for rural Indian customers. It was a great move followed by many companies worldwide.
Starbucks is trying to give a feel of a local coffee shop to its customers by getting into local designed franchise stores. It would give a different feel to customers and ultimately, proves out to be a great step.
There were special agitators introduced in washing machines for India. It helped females to wash long clothes without tangling issues. The products from Whirlpool are always based on the cultural impact of a place and the need of people. The crispy and brown food was the need of Europeans and Indians and special microwaves were introduced to make crispy food with advanced and additive feature in the equipment itself.…
Gocalization is the best way to include global concepts into local countries. There are many countries including the preeminent concepts followed all over the globe in accordance to their local cultures. There are many countries adapting to these concepts to get encouragement and best prospects in their businesses. However, conventional countries are in gradual process to get advancement and have prospects to grow better in global ideas. The decisions can make effective and efficient ways to compare the various management layers and make the management before the conclusion is made.
De-central sectors do have disagreements between managements in new destinations dealing with business and executive decisions. There were disagreements in glocalization and adoption of the concept was difficult for traditional systems. There is proper centralization required for making the appropriate decisions and one wrong move might lead to stepping down in businesses. for more information , visit : http://artefact.mi2.hr/_a04/lang_en/theory_robertson_en.htm
The variation in cultures is a challenge for the glocalization. The common example is McDonald’s menus in different countries, which are targeted for a particular market, but run in its own way. It is feasible to apply the concepts with standard global trends in different platforms. It is indeed a challenging task for the company owners, but experts can undertake these activities well.
Globalization has revolutionized the world and it had huge impacts on the businesses. The main idea was to make the companies reach a large target market. Consumers get benefited by getting the products or services with preeminent ideas and market competition. Glocalization has very positive impacts in the areas, such as culture, economics, politics, organization, religion, spiritual terms, morality and literacy. click here for related details.
There are local educators looking for global resources to get different techniques and ideas to be implemented in their own usage. It involves advancement through computers and other resources. Information can be shared over the web and help students to learn things beyond local concepts.…
Glocalization is the name adopted from the combination of the words ‘global’ and ‘local’. The tem first appeared in the late years of 80s. This concept allows the integration of local markets into world markets. The ways of selling the products are adapted in accordance to the local cultures in which they are sold. There is intermingling of universal and particular tendencies in terms of businesses.
The biggest example for Glocalization is McDonald’s restaurants. They design their menus in the way as per the interest and suitability of local tastes. Glocalization involves the media for encouragement of the foreign products with local audience. It provides good and media having dictating by the foreign entities.
- The organizations and households follow social networks combining the local and global interactions.
- There are rights and responsibilities on world class scale and the declarations are based on locality and culture of a place.
Concept of Glocalization
Glocalization involves marketing of services and products to local markets. There is a node of social relations and interactions depending on social relations and world encirclement. Glocalization is global localization. The socialists all over the world have encouraged this concept for encouragement of global ideas into local world. for further details, visit : http://www.ncbi.nlm.nih.gov/pubmed/25464951
Challenges to Glocalization
You need to understand the local environment in depth as every culture has different history, customs and people. Glocalization involves new market and the concepts along with the traditional and new global ideas. The target market can succeed, if there is whole study made for the target market. It is indeed interesting to include global concepts in local market to get that extra tinge to succeed. click here for more information.
- Traditional societies have values for culture and heritage. They have multiple management levels to get approvals or decisions. There are pre-existing concepts and it makes harder for management to include alterations in an effective manner in multiple management levels. This system exists in Arab countries and Japan.
- Rational societies have individual leveled values inspired by the past history, but they run in accordance to the present items. The perfect example is Germany having individual performance focus in the primary level, which gives a greeting gesture to the global ideas and companies.
- Materialistic societies are mainly characterized by ex-communist countries. It is new and got created with enhanced economic opportunities and consisted of the markets with business for breaking it into newest ideas and no existent channels.
- Post modern society is the last category mainly in the countries in west Europe and New Zealand. These countries have blend of everything and are most flexible to global companies, new products and ideas.
There are many countries in the process of switching societies. There is continuous evolvement for switching societies and turning towards a better scope according to local market. There are emerging opportunities in every sphere and countries are adopting it for the purpose of gaining superiority over the other countries.
Glocalization works in the best way for decentralized sector. …